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Bēhance

The Good Life

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    The Good Life is Midtown Fellowship's 2013 Fall Campaign that focuses on what will truly deliver The Good Life? Can we get there by buying new things? Experiencing new things? Being respected by more people? Accomplishing more feats? Making more money? Most anything we do or say is built on the premise that everyone deserves The Good Life.
     
    The bible doesn’t tell us we shouldn’t search for happiness, but rather that we’re not searching hard enough. In the book of Ecclesiastes, Solomon tries to find The Good Life in most any way possible. He attempts riches, wisdom, pleasure, accomplishments, respect, and most anything else we could think of–and comes up empty. He discovers that the truest Good Life is not found in things on earth, but in seeing everything in light of eternity.
     
    Included in this campaign design:
    Logo Mark/ Book Cover / Bulletin / Lettering on Walls / Celebrity Posters / Font

    AD: Kent Bateman
    Designer: Marcus Williamson
    Photographer: Zach Hoffman


     
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    Below is what our video team filmed for the upcoming campaign. We really wanted to convey how while it seems good to strive for, The Good Life really isn't all what it's cracked up. Check it out below:
     

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    For more information about the campaign and sermons check it out: HERE
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    Thanks for watching.