The Glynne Arms is a 200-year-old pub that stands literally and figuratively at the heart of a beautiful village called Hawarden, which is on the border of England and North Wales. Having fallen into a state of disrepair followed by closure, new owners were looking to re-establish it as a well-designed but unpretentious village hub.
Our objective was to design a new identity that was as modern as the owners’ outlook but which also reflected the history of the building and the heritage of the wider estate on which it stands. Quality, locality, care and legacy were the values we wanted to instil.
The crest references a true local legend* and is complemented by a bespoke typeface that is inspired by the industrial nature of the building. All printed material is in a no-nonsense two-colour palette – copper foil on coloured paper that matches the estate blue. All of the menu boards are laser etched onto wood and we commissioned an original hand-painted wooden sign from the artist Sam Skinner to finish off with an authentic flourish. Accompanying the identity we ran workshops with the management team then mapped, designed and developed a responsive website that contains easy-to-navigate information for visitors, alongside feature photography of the venue by Neil Williams.
“We work with Well Made for all the graphic communications for all our businesses. They have really come up trumps with the whole concept and execution for our pub The Glynne Arms.”
– Charlie Gladstone, owner.