- This brand animation was commissioned by the Chinese fashion brand The Fashion Door.
The geometric motif was inspired by the triangular symbol from the company's logo, communicating the three phrases in their creative processes, which were breakthrough, settling and surpassing.
The clip is currently being shown in their flagship store in Guangzhou, China.Art Director & Animator: Jay Lee
Music Composer & Sound Designer: Yu Song
- Early Styleframes
- Phrase I: Breakthrough
- Phrase II: Settling
- Phrase III: Surpassing
- Shop Interior