The Fanbase Platform
A multi-screen music platform
- The Fanbase Platform stemmed from the desire to solve a simple problem. Every day at Atlantic Records I would see digital marketing managers spend time managing and updating dozens of different sites with information about Atlantic’s artists. It occurred to me that our fans would have a similar problem when searching for their favorite artist – the need to look at dozens of sites to see the artist’s entire world.
Fanbase began as a desktop aggregator for artists, and grew to be one of the most trafficked properties under Warner Music Group. The platform encompasses apps for desktop, mobile, social and prototypes for connected cars and TVs. It has been mentioned in articles by Wired, Billboard Magazine, Reuters, was featured on CNBC, won a Webby Award, won the NARM Business Innovation award and was both a Finalist and a Semi-Finalist for the Adobe Max awards. In 2009 Fanbase was listed as one of the top 100 music startups.
- PrototypesFanbase TV is a protoype built for connected TVs and set top boxes. It was featured by Adobe during Max 2010 as part of their suite of connected home demos.
Fanbase Car was a prototype built alongside the developers at QNX. The connected car was a partnership between QNX and Alcated-Lucent and traveled to conferences around the world.
- CreditsROLE - Creative Director, Producer, Digital Strategy, Design, User Experience, Flash Development
DEVELOPMENT PARTNERS - Grant Skinner, Agencynet
YEAR - 2008-2010
AWARDS - Webby Honoree Award, NARM Business Innovation Award, Listed in 100 Best Music Startups
NOMINATIONS - Adobe Max Award (2010 Finalist), Adobe Max Award (2009 Semi-Finalist), Mobile Excellence Award (Finalist)
PRESS - Wired, Billboard Magazine, Reuters, featured on CNBC