- The Fair
- Events arm of Big Cat Group.
I was the primary designer behind the rebrand of
Big Cat Events into a separate entity named The Fair.
The name is inspired by the Green Goose Fair, a fair
dating back to the mid-19th century held on Fairfield
Road, East London – the home of the agency's offices.
The design is informed by the industry of the same
era – in particular steam engines and Brunel.
- I felt this version was the most successful in meeting the
brief and has more character than the chosen logo.