the explorer project
The goal is to draw up a simple, yet powerful and
dynamic set of brand characteristics associated with the brand logo.
These characteristics should build a community for people with
ever-increasing demands – people constantly broadening their horizons
regardless of their gender and age, and therefore open to active and
value-conscious travelling, sustainable development and the quest for
unique adventures throughout the world. The brand experience behind the
logo should support and encourage the exploration of environmental,
cultural and intellectual values while building an increasingly
eco-conscious, coherent and cooperative perception of the world.