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The Evolution of Branding & Identity Book

  • The Evolution of Branding design & Identity
  • Evolution of branding Identity Booklet  - Graphic Design Project. The project included the following:

    • Writing a 300 word essay on a chosen subject area.
    • Focused on successful and unsuccessful rebrands.
    • produce a visually appealing information booklet.
    • Produced a clean vector graphic based book with neutral colour scheme.
    • adjusted the base shape of the book to produce interesting flow and style.
    • created natural grid lines to produce a clean visually appealing book.


    For more of my work please visit my website theorichards.co.uk and follow my updates on twitter @theorichards

    Thanks.

    Theo Richards
  • THEO RICHARDS FDA MULTIMEDIA YRS 2
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About Project
The concept was to produce a visually appealing book that contained a 300 word essay and to provide an interesting and visual typography piece. i… Read More
The concept was to produce a visually appealing book that contained a 300 word essay and to provide an interesting and visual typography piece. i chose to produce my book using clean vector graphics and an interesting base shape for my book provided natural grid lines for my text to follow. This made the flow and continuity of the book easy to produce throughout the pages and contents. Read Less
Published: June 28, 2011
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Tools Used (3)
Software:Adobe IllustratorAdobe PhotoshopMaterials:smoke
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