_Project
The premise of this project is to focus on the identity of a place, The Enchanted Forest. From there the goal was to create a mythology of the brand, including the brand’s mission, history and rebranding objective; express the brand and its evolution; and define who the brand is for by developing the audience profile. The Enchanted Forest is a theme park located in Salem, Oregon founded by Roger Tofte in the 1960s.

_Concept
The concept behind the logo, a keyhole, is that no matter who you are, once you cross the threshold of “The Enchanted Forest” you unlock your mind and discover another world. Read Less