The Emotion Lab was a turning point in my career which gave me excellent experience in setting up a design studio in a multicultural environment. It was here that my vision became more business focussed and I came to understand that business success does not rely solely on great design. I directed our communication, PR and marketing strategy as well as actively managing the studio and overseeing the design process. We were published in the leading design blogs and magazines around the world. Relationships were built with opinion leaders while a solid base of followers were attracted to our various social media platforms.
The Emotion Lab was formed by four designers from three distinct continents - Tom Allen (Australia), Christian Vivanco (Mexico), Yago Rodriguez (Spain) and Marta Falcón (Spain).
Our unique multicultural perspective stemming from such diverse experiences, traditions and approaches, offered a simple, honest and functional approach to design, centred on the generation of rich, lasting emotions. Our ideas responded to a deep observation of human behaviour and as a result we found solutions based on the present and future emotional needs of the user.
We studied intangible links and continued investigating until we found tangible solutions which improved the interaction and discourse between objects, brands and people. Our objective was to make responsible proposals for our society, without losing the emotive aspect; searching for hope and solutions which pointed towards a better future. Creating meaningful, emotive experiences is vital for the success of a companies' products and services; for products which only satisfy usable, intuitive and functional considerations are no longer sufficient. More than designing objects, we wanted to generate and provoke emotions and experiences which you would never forget.