My personal project introduces an eccentric, personalised fashion brand
which appeals to the 'character' of the individual. This is represented
through quirky 'characters' which express the personality of the collections and
how these can be used to create garments which express uniqueness and
The brand is designed to introduce a sense of customisation and customer involvement which is lost in a modern mass market. The process allows fashionistas who want a garment which is quirky and unique, resulting in purchasing a one off piece that reflects their 'eccentric' alter ego.