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The Dracula Logo Project

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  • Back in 2009 I designed graphics for a pen and business card set for a company named Acme Studios based in Hawaii. I called the design “QWERTY” because I based it on old typewriter keys and the QWERTY keyboard (which is still in use today on everyone’s computers and phones).
  • Last year Acme contacted me to see if I’d be interested in designing a logo for “Dracula” a limited edition pen set created with the Bram Stoker estate to celebrate the 100th Anniversary 0f Bram Stoker’s death. Somehow with this project I knew from the start what I wanted to do. I decided that I wanted to start out with a sort of black-letter, gothic form as a base, and then transform it into something that would communicate what I thought of as a sort of “decayed elegance”. So I just started drawing:
  • For some reason I stopped before completing the word (guess I knew what another “a” would look like). But I liked a lot of what I was seeing and expanded it into my next rough. This was a lot more fluid, and I really liked where it was going:
  • I really liked where this was going. What had started out with gothic, black-letter form, was turning into something else—but I’m not sure what!
  • Then, using that pencil rough as a base, I started inking over it on an overlay to start to work out and refine the weights and forms:
  • Then, after scanning the inked version, I placed it in Adobe Illustrator as a template, and started creating the final art. As you can see, I ended up deviating from my inking in several places:
  • Finally I was pleased with what I had done . . . I felt it had that feeling of “decayed elegance” that I had been striving for. I rendered it in blood-red against a black background.
  • For a more detailed story of this project, please visit my BLOG.
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