The New Central Library has been a work in progress for over 30 years, and now it is finally come together and it will be a new cultural destination for education and higher learning. And now with the new branding system, this gathering place provides the opportunity to learn, and live in rich resources. It has become clear that throughout the 30 years of progress and innovation, one thing is certain- that this structure was made possible by the people, for the people in the community.
The new branding system of the San Diego Central Library embraces the environment in which it stands in and celebrates the commitment to the community. The goal was to create a system that allowed the library to have a sense of belonging; here, in the heart of San Diego. The brand will be that of a distinctive and innovative approach. The timelessness this mark has is appealing to all ages and faces. With its mature, yet playful aesthetic, it will become a new civic icon to be treasured by the City of San Diego. The timelessness it portrays represents the unique individuality the library will have, because it is more than just a library, it is a lifestyle.