Washington, D.C., The nation’s capital was chosen for our city tourism campaign project because it’s cultural aspects are not advertised and promoted as much as it’s major tourists attractions, such as the white house, the monument, and the Smithsonian museums.
We decided to create a campaign that projects the influentially artistic side of the District. We chose to name it the ‘District of Columbia’ instead of Washington, D.C. to create it’s new brand identity that is far from what it is already known for, political establishments.
The District of _________ is a the people’s brand. Anyone can fill in the blank with what they think that District represents.
The three target audience that we are addressing are local citizens of the city (Going Out?), tourists from around the world (Staying?), and young/newly wed couples relocating to the nation’s capital (Moving In?).