Commissioned by The Devils Attic Haunted House, located in Louisville KY USA, for custom logo/brand identity to be used on all web/print/social & marketing media. The owner furnished me with a terrible picture of a cheap Halloween prop that consisted of a human skull with horns as a reference point. Given creative license I developed the logo starting with pen & ink designs and built upon the concept until the final logo was established. I then built the entire website & promotional materials using this theme.
First initial conceptual pen & ink design for the logo.
Second rendering with more shading and detal.
Later rendering without shading but with aditional horned snake heads.
Second stage of second concept with added shadows to give the logo more depth.
Third stage of the second design with shading and more pen & ink detail & shading.
Fourth stage of the final design concept with airbrush.
Final finished logo with added blood & additional 'cracked' texture to the skull. White background version.
Final finished logo with added blood & additional 'cracked' texture to the skull. Black background version.
Final finished logo re-designed for screen-printing on T-Shirts using a 2 color process (White & Red Inks).
Commissioned by The Devils Attic Haunted House, located in Louisville KY USA, for custom logo/brand identity to be used on all web/print/social & marketing media. The owner furnished me with a terrible picture of a cheap Halloween prop that consisted of a human skull with horns as a reference point. Given creative license I developed the logo starting with pen & ink designs and built upon the concept until the final logo was established. I then built the entire website & promotional materials using this theme.
