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Bēhance

The Devils Attic: Logo & Branding

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  • Commissioned by The Devils Attic Haunted House, located in Louisville KY USA, for custom logo/brand identity to be used on all web/print/social & marketing media. The owner furnished me with a terrible picture of a cheap Halloween prop that consisted of a human skull with horns as a reference point. Given creative license I developed the logo starting with pen & ink designs and built upon the concept until the final logo was established. I then built the entire website & promotional materials using this theme.
     
  • First initial conceptual pen & ink design for the logo.
  • Second rendering with more shading and detal.
  • Later rendering without shading but with aditional horned snake heads.
  • Second stage of second concept with added shadows to give the logo more depth.
  • Third stage of the second design with shading and more pen & ink detail & shading. 
  • Fourth stage of the final design concept with airbrush.
  • Final finished logo with added blood & additional 'cracked' texture to the skull. White background version.
  • Final finished logo with added blood & additional 'cracked' texture to the skull. Black background version.
  • Final finished logo re-designed for screen-printing on T-Shirts using a 2 color process (White & Red Inks).
  • Commissioned by The Devils Attic Haunted House, located in Louisville KY USA, for custom logo/brand identity to be used on all web/print/social & marketing media. The owner furnished me with a terrible picture of a cheap Halloween prop that consisted of a human skull with horns as a reference point. Given creative license I developed the logo starting with pen & ink designs and built upon the concept until the final logo was established. I then built the entire website & promotional materials using this theme.