The goal was to shift desperados from being "just" an iconic French beer brand by reaching a broader European audience in the 18-25 year target group. The big challenge with the execution of “The desperados Experience” campaign was to translate the desperados TV Commercial into an online interactive experience. We did this by creating a separate storyline, shot from a first-person perspective. The campaign was rolled out on YouTube, but highly integrated via Facebook Connect, to personalize the experience. We planned to reach our goal by involving our target audience in an interactive party. The message to get across was: The best parties get wilder with desperados! To convey that, we created a virtual party experience on YouTube enriched with Facebook Connect. Flow Users went from simply watching another YouTube movie to controlling the storyline and then being asked to use existing functionality in innovative way to break out to a bigger and much wilder party with a personal memento that is just too good not to share via Facebook.
Within this project I was responsible for test execution. The focus of testing was:
- testing if the application was compatible on different version of flash
- internet connection speed test
- Functionality Facebook connect
- Functionality of the application