As a profession based on services, graphic designers are required to not only master a specific skill set and techniques, but also the character and attitude to successfully engage and communicate effectively with their clients in a negotiation.
Unfortunately, although there are a lot of graphic design books which has covered the ground of professional character development too, fresh graduate graphic designers and new freelancers, especially in Indonesia are burdened by their high prices.
The best alternative to access these invaluable reading materials are through the internet, which is free and widely accessible. But then again, graphic designers sometimes are just simply too busy to read such a long and serious articles or journal usually provided by the numerous existing graphic design websites and blogs.
Designer’s fables is a website dedicated to inspire graphic designers to develop their inner characters through the light, visually-rich, and entertaining animal stories, which will later help them deliver better services to their clients.