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The Denver High

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  • The Denver High
    Rebranding Denver Colorado
  • So, what’s the Denver High? Well, you know that feeling you get after breathing in mountain air or racing down the slopes with snow spraying your face. That’s the Denver High. And that’s what I wanted to capture within the new branding for Denver, CO. I wanted to the brand to speak the sense of community and laid-back lifestyle Denver has, and also highlight the adrenaline rush you get from being apart of it all. In my design concept, I used triangles as a graphic element representing the mountains, vibrant colors, gradients and dynamic graphics with honest imagery to portray an energetic city full of life. 
  • Denver is an energetic, active, economically and culturally vibrant city.
  • Welcome to Denver - the mile high city, packed with energy and full of culture. We truly provide a one of a kind             experience. We believe that us and our environment can live in harmony and improve the quality of life. By enabling the communities to participate in a continuous betterment of our surroundings, we create a living habitat that is diverse, natural and progressive. We are an urban city that is constantly asking questions and solving problems. 
  • In order to maintain a unique and consistent identity, several options on how the logo can be applied to signage or icons for the web have been laid out.  Each logo is created from the same foundation as the rest of the graphics - the triangle.
  • Our brand vision promises to use technology as a way to help our communities. Creating an iphone app that helps both those who are new to Denver and those who are natives. The Denver app’s primary goal is to act as a HUB for all things going on in Denver. No matter what venue, or what website is selling tickets - this app lets you find out first. Categories are food, music, theater, sports, arts, and historic sites.
  • Website: People can visually see the emotions and energy running through the city. Using twitter and facebook based on key words, people can see what others are saying and feeling in addition to being an informative website.