So, what’s the Denver High? Well, you know that feeling you get after breathing in mountain air or racing down the slopes with snow spraying your face. That’s the Denver High. And that’s what I wanted to capture within the new branding for Denver, CO. I wanted to the brand to speak the sense of community and laid-back lifestyle Denver has, and also highlight the adrenaline rush you get from being apart of it all. In my design concept, I used triangles as a graphic element representing the mountains, vibrant colors, gradients and dynamic graphics with honest imagery to portray an energetic city full of life.