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    GDMA // Brand Development // Fall 2013

    The brief was to develop a company that uses upcycled materials sourced from British Columbia to be marketed to British Columbians. I chose to create a Vancouver based furniture company whose goal is to establish a deeper understanding with consumers and the environment they live in by 
    designing a narration of the found pieces' history to add to the personal stories of the clients.

    - to change perspective on quality of upcycled products
    - to market upcycled furniture as high end, given the limited amount of each collection
    - to establish a connection between the end user and product through historical reference
    - to continue the story of the salvaged site through its reinterpretation as a furniture piece

    The Deadwood Refinery focuses on educating clients as to where their finished product originated from to establish a connection between the client's personal history and the piece itself. The aim was to give this new local brand a nostalgic and established tone so to define The Deadwood Refinery as a Vancouver's own furniture company. Language and naming of each piece plays a key role in portraying the brand by referencing the site where a piece came from in order to create dialogue and encourage personal story sharing. 
  • Brand Collateral 
  • Portfolio Cover (above)
    Portfolio spread (below)
  • Print Ad Campaign