Visual identity for the Danish National School of Performing Arts - a school of 11 educations of both theatre and dance.
The concept behind the visual identity builds on studies of various plays, dance shows, tv-productions, films etc. During these studies, I discovered the use of credits (names of the involved) which are always shown secondary and often hidden away. This often use of credits is ofcourse a result of the big focus on the production itself. But at the Danish National School of Performing Arts it's completely opposite - here it's the students that are in focus and they are the ones who must be promoted. Therefore the visual identity focuses on the students and their promotion.
Pictures by Jacob Carlsen.