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Bēhance

The Cupcake Factory

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  • The Cupcake Factory
    Branding & Identity
  • The Cupcake Factory logo uses a multitude of multicoloured dots to create the shape of a cupcake. The playful typography is used to compliment the cupcake icon, and position the brand as sweet, youthful and light-hearted. By playing with the multicoloured dots, the logo can be easily incorporated to create a compelling brand extension.