The Cupcake Factory
Branding & Identity
Branding & Identity
The Cupcake Factory logo uses a multitude of multicoloured dots to create the shape of a cupcake. The playful typography is used to compliment the cupcake icon, and position the brand as sweet, youthful and light-hearted. By playing with the multicoloured dots, the logo can be easily incorporated to create a compelling brand extension.
