The Cupcake Collection & Eu Amo Brigadeiro Collection for R by Renaissance
This collection was a blast to make. Developed for Renaissance Enxovais, all the products were embroidered with the cupcake and brigadeiro (brazilian truffle) illustrations. The product design, fabric choice and thread colors were picked by me while graphic designer Carolina Cotineau created the stickers, recipe card and tags to go with them. We both collaborated on the development of the packaging, which included a set of measuring spoons, a wooden spoon, a recipe card and a sticker. A local cupcake bakery also became part of the marketing strategy of this particular collection, offering to give out ten free boxes of cupcakes to buyers of the products that were selected after a raffle in store.