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The Cruyff Brandbook

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  • The Cruyff Brandbook

  • This book is about the foundation of the Cruyff brand. It will let you know what the cruyff brand is and what it stands for, how everything started and future where it is going. It was the first step into the new direction which needed to take the Cruyff brand upmarket and position it closer to larger, more fashionable brands. 
     
    The brandbook was the foundation of the new identitySee here the total identity
     
     
     
    will let you know what the cruyff brand is and what it stands for. 
    It also
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    Year
    2012

    Client
    The Cruyff brand
     
    What SuperBruut did
    Graphic/Visual design

    Creative director
    André Bouwman
     
     
    Made while working at Premium Inc