The Creative Arms
"I went on a placement to a London design company called The Creative Arms (www.thecreativearms.com). Whilst at this placement I was given the task of designing a set of posters to promote their brand. It had to incorporate the pub culture of Shoreditch, because this is how the name was partially created. I wanted to create authentic looking badges that you would see on a ale pump, but use words to demonstrate their skills.