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The Children's Aquarium Identity

  • 1988
  • 212
  • 12
  • A visual identity created for a fictional aquarium designed to be more kid friendly, and less dark and intimidating. For the logo, I wanted to create a mark that would exemplify the unique and playful spirit of the Children's Aquarium. The cuttlefish seemed to reflect this; watching them change color and texture gives the viewer a sense of wonder and fascination. This is the same spirit that embodies the Children's Aquarium experience.
    Prints and other cool items available at
  • Prints and other cool items available at