The Chelsea is Atlantic City’s first non-gaming boutique hotel onthe boardwalk. Our identity system mixed the rich history of AtlanticCity with the modern amenities of a luxury hotel. In addition tobranding the hotel and its collateral, we also designed identitysystems, menus and collateral for the two Starr Restaurants within the hotel,Teplitzky’s and Chelsea Prime: a classic diner and an upscale steakhouse.
Client: Cape Coachman Realty / Studio: Mucca Design / CD: Matteo Bologna
AD: Steve Jockisch / D: Steve Jockisch & Meg Paradise
AD: Steve Jockisch / D: Steve Jockisch & Meg Paradise
