The Cadets is one of the most honored drum corps in history and it needed to recreate its brand to be more in line with the current image of the corps. Since the corps’ formation 75 years ago, there is only one image that has stayed consistent - its uniform. The maroon and gold West Point style uniforms are immediately recognizable like no other in the drum corps activity. The main element of the logo is an abstraction of a piece of uniform – the embroidery on the sleeves. Because of their repetition and orientation, the arrows connote the idea of dynamism, innovation, and forward thinking. Their boldness portrays power. A partial outline around the arrows represents the idea of being on the edge and pushing the boundaries, and assists the arrows in appearing more dynamic. It is also the letter C, for Cadets.