- The Brief
A self-initiated Brief for a complete re-brand of The British Independent Film Festival. As the Festival is failry unknown and has little funding behind it, it was important to come up with an innovative concept which could be achievable to be reproduced on a larger scale whilst working on a tight budget. The concept was to try and get the British public to connect with Independent Film in a way which would raise the profileof the Festival.
__It was important when branding the Festival that it had a 'stand-out' personlity. I chose to go with a very strict colour scheme of Pink, White and Black. This colour choice was heavilly influenced by the punk era which not only helped shape Britain, but more importantly in this case, had a big influence over Independent Film in this country. The three colours also made it cheaper to print on larger scales with two primary colours, whilst keeping the bright colour consistant through stock choices.
__It was important to build on the Festivals identity primarily through print based products as these are things that the British public are most likely to come into contact with. Products ranges from Ticket Stubs and Film Listings to Wristbands, Invites and Keyrings. These all kept a very consistant theme using the converstational tone, linked to the initial concept as well as the bold colour scheme.
- Ticket Stumps__
- Staff Tee__
- Wayfinding__The brand was extended further into Information and Wayfinding. The Festival is held at the prestigious Empire Cinema in London's Leicester Square, and it was important to come up with a strong base identity that could be applied to the interior and exterior to acheive a similiar end product. I propsed to use Anamorphic Type, shown as an example with the logo below, which would emphasise the idea of Film in transition and would alter perspective depending on where you stood in the exhibition. All other signage and wayfinding was proposed to be applied in a typically British fashion, using Slang terms and a very convestational tone to instantly connect with the audience.
- Anamoprhic Type__
- Promotion__Promotion was important when trying to create a buzz around the Festival. I acheived this by using the typically British Slang words and converstational tone carried through the copy from the sigange and print based products. As well as this, I used imagery from Iconic Birtish Independent Film, mixed with the Branding itself to help the audience make the connection of the Brand and Colour to British Film. Promotion was stretched across Posters and Advertisments of different shapes and sizes.
- Award Ceremony__The festival comes to a close with its world famous Awards Ceremony, where various honours are up for grabs including Best Film, Best Screenplay and Best Cinematography. The brand was thoughtfully applied across this event too, to make it all fit together seamlessly. A proposed award was created, which was an interactive version of the logo. The 'B' hanging in the centre is movable, pivotting around the metal spine.
- Web__As well as print, the Brand needed to stand out just as well across Web based deliverables. These next few images show how the design is applied across a website which can work across multiple platforms.
- Tablet & Smart Phone Platforms__
- Thanks for looking!Copyright 2013, Sam Lane. All Rights Reserved.