Logotype. In order to present the brand on a world arena it was important to make it modern and understandable for foreign audience. SmartHeart agency propose bold and up-to-date graphics solution that combine all the main characteristics of Moscow. At the heart of the logo is a geometric construction and the interaction of two circles on which the dynamics of the sign is based. The logo may vary depending on the area in which it is used, that extends its application. The sign also emphasize the character of the city: bright, many-sided, emotional and modern.
Slogan. The expression «Wow! It's Moscow!» has become a slogan expressing the emotions that arise in many people after the first acquaintance with the city. Despite the fact that the brand is primarily aimed for a foreign audience and tourists, it can be fully accepted by the inhabitants of the capital and other cities of Russia.
All images are presented in demonstrational non-commercial purposes only.