Every year, the Boys & Girls Clubs of the Midlands has a poker run fundraiser. The poker run gathers Harley Davidson riders from the greater Omaha area to benefit the youth of the midlands. Each year, the challenge is to create a look that is recognizable to riders from previous years, while also holding true to the Harley Davidson branding, so as to intrigue new riders to attend.
Bikers like their leather and that inspired me to use the biker jacket as my canvas. In going with that theme, I decided to turn the event name "Rebels With A Cause" into something more—a custom logo type that alluded to biker gang badges/emblems of the past.