As an assignment, we had to take an existing child furnishing that we found online, and create a brand for it as well as marketing materials or collateral. But we also had to design or create a new element or feature for the already-existing furnishing. In my brief I explained that this furnishing is sold in pieces in which you can customize your tree and add onto it as the child's library grows.
I did not actually design the bookshelf, but found it online. I designed and created the brand The Book Tree, as a child furnishing created by a ficticious design studio Nooka. I created a fullpage ad as well that would typically be seen in a magazine or other form of publication. Copy for the full page ad was also written by myself.