Campaign for inner beauty. Physical beauty is often literally body-alteration in many cultures. The availability of ways to re-construct the body with the help of experts has given many an outward confidence. However, inner beauty is ageless and requires a different kind of nourishment. Therefore, The Beauty Loop Project introduces milk as a metaphor for inner beauty — where there is room for strength, nourishment and growth — along with various examples to help “recognize” inner beauty. Read Less