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Bēhance

The Beacon

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  • The goal for this project was to establish a brand logo and an ad campaign consisting of a full page magazine advertisement and a billboard advertisement for a walkie talkie designed by a student in the industrial design program here at Stout. The walkie talkie that my project is based around is called "The Beacon" and is supposed to be aimed at the hiking and camping community. The Beacon is unique because it features a built in light on the bottom of the device, eliminating the need to bring a flashlight on a night hike. 
  • The product. Designed by Alex Rosandick, Industrial Design student at UW-stout.
  • Billboard ad design.
  • Logo Design.