I created this fictional company, The Average Fella. The Average Fella is an underwear company targeting 18-35 year old men who are not afraid to poke a little fun at themselves and except that they are real men although they do not look like the rock hard gifted in the pants, men that are usually featured on mens underwear packaging. This packaging will make underwear shopping for men more fun.
I illustrated each package featuring a average looking male with changing body hair to kind of describe the overall personality of the man that chooses the underwear. The back features a hand lettered texture that describes what is in the package, and a little blurb about the kind of man you are for choosing they type of underwear that you did. The packaging is printed on brown kraft paper to give a sort of new crafty feel.