Before the Old Spice and AXE and all those other body sprays that promise you manliness in a bottle, I came up with a idea for The Art of Shaving. It being that they help you shave the way a real man should shave. It grew from there and what you see below is actually the 5th generation. It seems I have detoured from the whole "man" part and just have gone with the idea of "hey, whatever is on your face isn't going to cut it"
This would also be a fantastic guerilla campaign where TAOS shaves things and then leaves behind a calling card.