- The Art of Scent
The Art of Scent was an exhibition at the MAD museum featuring 12 scents that played a pivotal role in olfactory art. The exhibit focused on how the introduction of synthetic molecules combined with natural scents truly revolutionized perfumery. My design for the exhibition's visual identity utilizes a synthetic typeface I created based on the angles and shapes found in geometry and chemistry. The typeface is paired with botanical illustrations to convey the combination of synthetic molecules and natural scents.