The Art of Reuse was a project aimed at increasing interactivity on the Hidesign facebook page. We designed a contest where we would package leather scraps, a needle, punch and thread into a kit. Those interested could write to us via facebook and ask for a kit, and visit the nearest store to pick it up. Being a fun, interactive design project - the identity for it is quirky and bright. Screen printed on recycled brown paper, the bag itself provided all the information required about the contest !