Promotional marketing for AI was used to bring new students into the graphic design program.
The demographic is high school seniors to high school graduates (primarily aged 16-22). The mailer is used to inform future students about the endless job opportunities graphic design can offer. The booklet would be given out during the graphic design open house and would go into greater detail about the graphic design job market. The booklet also includes an inspirational poster. I created the infographics to be used as a branding tool.