Relaunch Image/Poster
For The Alternative E-zine
For The Alternative E-zine
The client is an e-zine(thealternative.in) that had undergone an overhaul. They were re-launching with a new focus on sustainable living ideas. The brief was to create an illustrated poster/image that would work on their website as well as on Facebook and Twitter.
After exploring the usual stuff like car pooling, recycling vs reusing etc..
We decided it would be interesting to showcase not just these usual things, but also some of the non conventional sustainable solutions.. stuff the average person wouldn't have thought of.. like traditional board games.. exploring ones own city.. and DIY home improvement projects.
below is the evolution of the design. The last image is what was used.. and adapted for other applications.
After exploring the usual stuff like car pooling, recycling vs reusing etc..
We decided it would be interesting to showcase not just these usual things, but also some of the non conventional sustainable solutions.. stuff the average person wouldn't have thought of.. like traditional board games.. exploring ones own city.. and DIY home improvement projects.
below is the evolution of the design. The last image is what was used.. and adapted for other applications.