With Land Rover unveiling the all-new Range Rover Sport at the New York Motor Show last April, we were challenged with creating a range of cross-media assets that would appeal to an international audience.
We began the task by producing a rubberised case bound premium press pack and a series of technical films that showcased the all-new Range Rover Sport’s capabilities and exceptional design credentials. To further support Land Rover’s forthcoming media events, as well as their media ride and drive events, we developed a bespoke multi-language digital app – providing detailed insight into the Range Rover Sport – which was made available via the app store and as a stand-alone desktop app.
Other assets produced included CGI animation, beauty shots and testing film footage, which provided Land Rover with a solid international platform to launch the new Range Rover Sport in style.
Read the full media pack here r
