Upon receiving the project, I was given an archive of ads The Agency had worked on and dimensions for the panels. I was given relatively free reign on the concepts. A few variations of 3 main concepts were turned in and looked over. This was the concept that was selected from those. I was then supplied with the copy for the side panels and the illustrations on the left panel were derived from the logo and combined with the messaging. Very little revisions were needed, mainly to the copy. The Agency is a pleasure to work with and they do great work as well!