These are a part of my deliverables in my MA assigment which was presenting the 7 Deadly Sins through Graphic Design applications.
During my research I noticed that the image of Hell as it is presented in Western Art, is mainly characterized by the fire, the many parallel actions in one scene, and the details in every part of the picture. I was wondering, however, if the idea of Hell can only be presented through pluralism, or can work and communicate its meaning through absolute minimalism.
So I chose the idea of Ice to present my own Hell, in an attempt to point out the importance of silence, of loneliness and isolation. Τhe importance of Ice that, even thought it doesn't look threatening, but if you crush on it the things are getting really dangerous.
I chose to "play with the phrase “When Hell Freezes Over”, that is the same with "Never" and I demonstrate how this never can really happen, and be even worse than a pandemonium of tortures and punishments, like Hieromynus Bosch presented to us.
Because today the people aren't afraid of the fire of Hell. They are afraid of the closed white envelope in which there are bad news. The closed white envelope with the results of a medical examination. The closed white envelope with the letter of a beloved one that is now gone.
All the boxes are made of the simplest shape, and are completely identical in size and construction. They only thing different between them is the different paper of which are made, with the material being directly connected to the Sin that is depicted.