Visual identity for the 2012 fashion graduate show at The Royal Danish Academy of Fine Arts, School of Design. I looked at photography as the key inspiration for the identity. I found it interesting to set focus on the fashion industry’s dependency on photography as media. I used the aesthetics of the camera’s viewfinder as an inspiration for ten unique logos and to literally set fokus on the ten graduates.
The idea about the catalog was to present each of the ten designers on their own unique businesscard. When these are held together with cardboard tape they form the catalog.