- How to name a subscription offer for the most interesting magazine in Latvia?We found the answer on Twitter. However instead of asking our readers to think for us, we looked up what they are saying about us. Each week we chose a few tweets about Ir magazine and replied to them through our print ads.And then awarded them with a bit weird presents.As excepted it caused positive reaction from the authors and so classical print ads turned into live conversation.
- CreditsClient: Ir magazineType of media: print
Concept / copywriting: Voldemars Dudums
Art director: Kriss Salmanis, Laura Lorence