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Bēhance

Tesa ‘Adhesive Power’

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  • To demonstrate the adhesive power of tesa® Notes to office supply distributors, we chose a simple but highly effective way: instead of writing the mailing address directly on the envelope, as one would normally do, we wrote it on a standard tesa® Note – and simply stuck it on the address field.
     
    The tesa® Notes easily passed out hardness test: The letters survived sorting machines as well as the delivery man and safely reached their destination. That was confirmed by random test calls of our client as well as our own self test, during which we sent 20 letters to our own address. 18 reached us – that makes an impressive success rate of 90%.
  • Client: Tesa AG
    Agency: Jung von Matt AG, Germany
    Creative Directors: Jacques Pense, Michael Ohanian
    Art Director: Andreas Jeutter
    Copywriters: Volker Stolz
    Account Manager: Harald Isenmann
    Published: 2008
  • Awards
    Clio Awards: Silver
    ADC New York: Bronze
    New York Festivals: 2 x Finalist