Terre di Grifonetto Organic extra virgin olive oil – Umbria, Italy
An ambitious and high-flying project which aims at consolidating in a brand the know-how and the magic of the tradition of a family that all the time lived in a strict contact to this territory.
The agency tried to interpret the soul of the land of the Umbria region: Grifonetto was a famous personage of the Umbrian's epic-history, son of the most famous family of the region. The bottle is totally exclusive designed, precious and really enchanting; the label is asymmetric and contain part of a famous picture of Raffaello Sanzio courtesy of Galleria Borghese in Rome.
Totally the packaging give an interpretation of elegance and design.