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Bēhance

  •  TERRA FIRMA

  • Terra Firma Realty is a real estate company that buys and sells corporate properties. The company also have an involvment in property management and development. The client requires the logo to look clean and elegant with a distinguishable logo mark that works with a typographic treatment. Also the target audience given are clients who are looking to buy or sell properties and developers who need to leverage Terra Firma‚Äôs expertise

    The idea behind Terra Firma's logo is based on the buildings, to be exact, its based on the edge of a building. Using the abbreviation of Terra Firma, I formed the logo with the letter T and F. The logo is made dynamic by its 3D form.

    The typeface used for the logotype is DIN. DIN have a very strutural format which to me resembles building blocks. Thus making it the typeface of choice to be used in this logo.