Commissioned to create an upmarket brand for application to a range of high precision cookware. The Tenzo logo / brand style was created with the brand explanation "Tenzo is the name given to the chef in a Buddhist monastery who is responsible for preparing meals for the monks. Tenzo has one of the most important roles and handles all food with great respect as it is their responsibility to care for the community. Tenzo kitchenware symbolises the values of this by providing high quality cookware to ensure efficient, effective preparation.". Packaging was designed, from hanging sleeves and cards to acetate packs and gift boxes. Product and Art Direction was important to ensure the overall feel of the brand was consistent across not only the physical product but also the photography and marketing literature. Read Less