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Bēhance

Tennis Canada – Wimbledon Juniors Double Champions

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  • Tennis Canada: Wimbledon Juniors Double Champions
  • THE ASK
    History was made at Wimbledon 2012, when Canadians Eugenie Bouchard and Filip Peliwo swept the Wimbledon Juniors titles. Tennis Canada, a Proximity client, wanted to do something quick and simple to commemorate.

    THE ANSWER
    A set of print ads was created (though not published), along with a set of headline-driven Facebook Timeline photos. The insight was that Canada isn't normally known for tennis success, let alone to this degree.

    CREATIVE TEAM
    Senior VP, Creative Director – Scott Pinkney
    Associate Creative Director – Trent Thompson
    Art Director – Stuart Thursby
    Copywriter – Heather Kinoshita