Todd, the man behind TENDEN, and I have been bouncing business ideas off of each other for years. When he was ready to launch his brand of accessories I was super excited he came to me. Tenden accessories are utilitarian, and minimal, using natural colors and materials. The Tenden logo is a subtle addition when added to each item. I was happy to create a mark that fits with the structure and straight lines of the Tenden products.

I also developed a mark which was suppose to be just used on t-shirts, but also found its way onto other projects.