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Bēhance

  • Tempest Branding
    Inspired by the late Norma Jeane
  • During this process, I was paired with one other graphic designer and two photographers. We were given the opportunity to create a brand that was inspired by a past famous person. Marilyn Monroe was our choice and from there we decided to do women's accessories so as to demonstrate that every woman is beautiful.
    From there, we came up with the name tempest,
    because it means a violent windstorm (demonstrating her dress) and it also means to cause a commotion (exactly what she did during her life). All touchpoints were collaborative between my partner, Jonathan Bolling and myself and all photography was taken by Bethany Hackman and Shelby Butcher.
    For the photography, I was the art director that spoke with the photographers to let them know what images were needed, and then which images we would move forward with after editing.

  • These two images (above and below) are of a mailer that would be sent out to raise awareness of the Tempest brick and mortar location.
  • These two images (above and below) are from the publication that was created showcasing the type of accessories that could be purchased.
  • These two images (above and below) are showing a business card and gift card that were created.
  • The following two images are from a "show" where guests were invited to come in and look at the brand that was created.